Find out how you stack up to new industry benchmarks for mobile page speed - tabc

Today, it’s critical that marketers design fast tabc web experiences across all industry sectors. People want to quickly pay bills on finance sites, get rapid results when they’re browsing vacation reviews, and view an article immediately when they click through. And if there’s too much friction, they’ll abandon the site tabc and move on.

Here’s the good news. Since tabc we looked at mobile page speeds last year, the average time it takes to fully load a mobile landing page has dropped by seven seconds.1 The bad tabc news is that it still takes about 15 seconds, according to our new analysis. That’s far too tabc slow when you consider that 53% of mobile site visits leave a page that takes longer than three seconds to load.2

Our data shows that while more than half of overall web traffic comes from mobile,3 mobile conversion tabc rates are lower than desktop.4 In short, speed equals revenue.

Last month, in an effort to get a better sense of how Google’s advertising partners are doing, we did tabc an analysis of 11 million mobile ads’ landing pages spanning 213 countries.5 That analysis confirmed our thesis: Even as most traffic is now occurring on 4G tabc instead of 3G,6 the majority of mobile sites are still slow and bloated with too many elements.

We dug deep into a wide range tabc of sectors from finance to travel. Pages from the automotive, retail, and technology sectors, on average, take the longest to load. And they tabc also have some of the most bloated pages on the web.

Our research has been eye-opening. For 70% of the mobile landing pages we analyzed, it took more than five seconds tabc for the visual content above the fold to display on the screen, and it took more than seven seconds to fully load all visual content above and below the fold.7

We also trained a deep neural tabc network—a computer system modeled on the human brain and nervous system—with a large set of bounce and conversions data. The neural net, which tabc had a 90% prediction accuracy, found that as page load time goes from one second to 10 seconds, the probability of a mobile site tabc visitor bouncing increases 123%. Similarly, as the number of tabc elements—text, titles, images—on a page goes from 400 to 6,000, the probability of conversion drops 95%.8